Echoes & Hues

Echoes & Hues was conducted as a two day event that brought together creativity, branding, and pitching in an engaging and immersive format. Organised in observance of World Radio Day, the event encouraged participants to move beyond conventional startup presentations by incorporating visual storytelling and audio based communication into their brand narratives. Designed as an interactive and application oriented experience, it offered students a platform to explore innovative communication approaches while also strengthening their creative and entrepreneurial thinking. Participation was limited to 10 teams, ensuring focused evaluation and meaningful engagement throughout.

The event followed a perception driven structure with a Color Hunt and an Audio Pitch round, encouraging observation, storytelling, and strategic thinking. The participating startups represented a diverse mix of ideas and sectors. Avinya focused on developing sustainable, plant based leather using agricultural waste, while STEMbotix worked towards improving education through STEM based training across different learning levels. Saltech Design Labs focused on converting industrial and plastic waste into durable building materials, and AirX Innovations introduced microalgae based carbon capture solutions. Cibos Techno Solutions aimed to enhance street food vending through smart and solar powered carts, while Rhyno Wheels worked on reimagining electric scooters for better durability and utility. Nishkaam Innovations developed a biodegradable hygiene solution for women, Kalla focused on recycling temple flower waste into eco-friendly products, Streefi worked on a hyperlocal street food discovery and delivery platform, and Certopus simplified digital credential management through an all in one platform .

Based on the overall performance, AirX Innovations secured the 1st position, followed by Streefi in 2nd place and STEMbotix in 3rd place, reflecting strong execution in both creativity and communication. Overall, the event created a space where students could think differently, express ideas more freely, and engage with entrepreneurship in a more thoughtful and creative way.

Echoes & Hues was organized to help participants develop a deeper understanding of how branding, visual aesthetics, and perception come together to shape ideas. Through a mix of hands-on activities and evaluations, students got the opportunity to build confidence in presenting creative, out-of-the-box business pitches that blend storytelling with innovation. The team-based setup encouraged collaboration, exchange of ideas, and a more design-oriented approach to problem-solving. At the same time, the event aimed to identify promising concepts and early-stage startup ideas that could be further nurtured within the IIC ecosystem. Overall, it encouraged participants to express their ideas more clearly and approach branding and startup development in a more thoughtful and practical way.